PEG and Influencer Marketing
Last updated
Last updated
By combing trust in influencers with the increased ease of social commerce, a goldmine of relationships and loyalty-building abound.
Smaller content creators are also often very active in connecting with their audiences and consuming their media, which boosts their engagement and continues to build trust between influencer and consumer.
Social selling shouldn’t have the same value proposition and content across the board. Instead, line up with the platforms and influencers who are the best fit for your brand.
As Forbes Agency Council further reported on June 30, 2022
The social commerce sales funnel can be shorter with influencer marketing because customers are getting their information from their favorite influencers, a source they already trust.
Long-term influencer partnerships just make sense for three reasons:
It gives users the chance to get to know a product from a trusted authority and give an opportunity for ongoing customer loyalty. The consistency lets an audience know what to expect and positions an influencer partner as a credible authority on an offering.
It allows for greater creative freedom, so influencers can experiment and really determine what resonates with a particular audience. The longer investment allows more opportunity for exploration than a one-off project or campaign.
It provides a wealth of user-generated content that a brand can later repurpose and boost with advertising dollars across social media.
When approaching influencers to work with, BRAND NATION will help to focus on creating a mutually beneficial relationship from day one because this will pave the way for long-term collaborations. One way to do this is by showing an understanding of the influencers’ audience and their online persona and being open to giving them creative freedom throughout the collaboration process while being loyal to your own brand’s vision and personality. This shows an appreciation for what they bring to the table and starts off the relationship-building process on a positive note.
With focus on growing a social selling presence, strive for a cohesive experience across platforms. Consumers tend to browse and read from multiple sources as they make purchases, so consistency creates additional credibility for your product and your brand. This may not mean using the same influencer across TikTok, Instagram and Twitch, but it does mean ensuring that any strategy and brand messaging are consistent, persuasive, and seamless.
Visa’s report has evidenced that typical metaverse platforms are used by young people. Zepeto, for example, has 80% of its users’ considered teenagers, while 54% of Roblox users are less than 13 years old. This means the Gen Z audience is crucial for all companies involved with the metaverse and, in regard to payments, GameFi, Web 3.0 or any other vision of participation in the metaverse must choose options that are popular among the new generation.
Despite digital wallets, there are other alternative payment methods appreciated by young people, such as buy now, pay later (BNPL) solutions and instant payments. Hence, finding ways to include these payment options in the metaverse is definitely a competitive advantage.
The metaverse has a high potential in becoming the next-generation platform. Why? Because, besides having a young customer base, they have unique monetization models. Rather than technology, the metaverse is monetized through human interaction. Aligned with the digital assets mainstream, such as crypto and NFTs, there will be new monetization ways to stimulate users in participating in both, content creation and consumption.
Lastly, companies can generate revenue in the metaverse by advertising and sponsoring content for the Gen Z audience. Meanwhile, for financial institutions, Visa’s report recommends that they should pursue ways to develop a new platform strategy. They could, for example, partner with emerging metaverse platforms that have relevant value propositions and provide enhanced users’ data.
